Lawfluencers

Expert Lawyers for Digital & Creator Economy

Influencer Marketing

Influencers Intellectual Property Rights: How to protect?

Influencers Intellectual Property Rights must be protected to enhance competitive advantage. Intellectual property is a valuable intangible asset. Protect your creative material as an influencer with tips on registering your IP, using watermarks, and more. Safeguard your content now! Influencer marketing has become a major industry in recent years, with influencers on social media platforms like […]

What is Unethical Influencer Marketing?

Unethical influencer marketing refers to the practice of using influencers to promote products or services in a deceptive or manipulative manner. While influencer marketing can be an effective way to reach a large audience, it can also be unethical if the influencer does not disclose their relationship with the brand or if they promote products […]

How Influencer Marketing Works?

If you are new to Influencer Marketing and wondering how influencer marketing works? This article is for you to understand how influencer marketing works. Influencer marketing is a type of marketing strategy that focuses on using influential people to promote a product or service. These individuals, known as influencers, have a large following on social […]

Why does a Brand need Influencer Marketing?

There are several reasons why a brand might want to use influencer marketing. If you are wondering why does a brand need Influencer Marketing? this article will help you understand a number of reasons for using influencer marketing. Influencer marketing is a type of marketing in which brands partner with influential people in their industry […]

Impact of Influencer Marketing on Consumer Behaviour

The impact of influencer marketing on consumer behaviour is significant. Research has shown that consumers are more likely to trust the recommendations of an influencer over traditional forms of advertising. This is because influencers are seen as more authentic and relatable than celebrities or brand representatives. Influencer marketing involves partnering with influencers who have a […]

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