What are the Rules around Sponsored Content and Endorsements

Understand the rules around sponsored content and endorsements in India. Learn the do’s and don’ts of sponsored content and endorsements to protect your brand and reputation. Stay compliant and avoid legal action. Don’t get caught in the pitfall of non-compliance. In India, the rules around sponsored content and endorsements are set out by the Advertising […]

Can influencers be held accountable for followers’ actions

Can influencers be held accountable for the actions of their followers? Learn about the growing concerns of liabilities influencers face for product endorsements & their followers actions. Know how to safeguard yourself as an influencer. Learn about the legal implications of being a social media influencer. Find out more in this article. In recent years, […]

Are influencers considered employees or contractors

Are you an influencer or business owner? Get expert insights and learn about the legal distinction between influencers considered employees or contractors under the law. Make informed decisions with our guide. The classification of influencers as employees or contractors under the law depends on the specific nature of their relationship with the company or individual […]

Can Influencers be sued for their Social Media Post Content

Can influencers be sued for their social media post content? Learn about the legal framework surrounding influencer marketing and the potential consequences of false or misleading posts. Don’t risk your reputation, stay informed now. In the world of social media, influencers have become powerful voices in the world of marketing and advertising. With thousands, if […]

What is Unethical Influencer Marketing?

Unethical influencer marketing refers to the practice of using influencers to promote products or services in a deceptive or manipulative manner. While influencer marketing can be an effective way to reach a large audience, it can also be unethical if the influencer does not disclose their relationship with the brand or if they promote products […]

Legal Aspects of Influencer Trademark Infringement – BEWARE

Influencer trademark infringement cases are rising globally. Most social media influencers have no idea that they can be held responsible for the statements they make about a product they promote. Brands are increasingly using social media influencers to market their products. Both parties can benefit from this, but there are risks, such as liability for advertising, […]

How Influencer Marketing Works in 2023?

If you are new to Influencer Marketing and wondering how influencer marketing works? This article is for you to understand how influencer marketing works. Influencer marketing is a type of marketing strategy that focuses on using influential people to promote a product or service. These individuals, known as influencers, have a large following on social […]

Why Influencer Marketing is Important for Branding in 2023?

Influencer Marketing is important for branding because it allows brands to tap into the power of social media influencers to promote their products and services. These influencers have a large following and are trusted by their audience, making them effective at generating buzz and driving sales. Why Influencer Marketing is Important for Branding? Influencer marketing […]

Social Media Influencers Effect on Teenagers 2023

Influencers effect on teenagers cannot be underestimated since social media Influencers have become a major force in today’s social media landscape. With their large followings and aspirational lifestyles, influencers have the power to influence the behavior and choices of their teenage audience. Social Media Influencers Effect on Teenagers One of the key ways that influencers […]

Disadvantages of Influencer Marketing 2023 – Brands BEWARE

There are several disadvantages of Influencer Marketing. It has its drawbacks that can be detrimental to a brand’s reputation and bottom line. However, influencer marketing has become a popular tool for brands to promote their products and services to a targeted audience. Influencer marketing is a popular strategy used by brands to promote their products […]

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