Influencer Marketing Guidelines

Legal Risks of Verbal Collaborations in Influencer Marketing

May 29, 2025Legal Insights

Are verbal collaborations in influencer marketing legally safe in India? Explore the legal risks and why written contracts are essential for brands and creators. India’s influencer marketing industry is expected to cross ₹3,000 crore by 2025. While brands are increasing their digital ad budgets, a worrying number of these partnerships are built on informal understandings […]

Legal Implications of using Hashtags or tagging Brands

January 11, 2023Legal Insights

The legal implications of using hashtags or tagging brands in influencer posts can vary depending on the country and the specific circumstances. In general, influencers should be aware of the potential legal risks associated with their online content and take steps to protect themselves and their followers. What are the legal implications of using hashtags […]