Amitabh Bachchan social media posts may be removed under CCPA’s new advertising guidelines. Because, the new government guidelines prohibit people with large numbers of followers from promoting anything without a disclaimer.
After the CCPA’s new advertising guidelines went into effect last month, endorsers, individuals, and influencers are being asked to review and verify the claims they make in their ads to avoid legal consequences.
Misleading advertising can be annoying and sometimes even dangerous. To address this issue, the Central Consumer Protection Agency (CCPA) in June 2022 issued “Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022” (Guidelines). The Guidelines are intended to curb false or misleading advertising and prevent naive consumers from falling victim to such advertising.
Recently, Amitabh Bachchan shared in a social media post that he has received government notices about some of his social media posts and has been asked to make changes to them according to new guidelines. The veteran actor claimed that his posts could be removed if Guidelines are not followed.
“There are strict rules and regulations now by the GOI (Government of India) and the ASCI (Advertising Standards Council of India) guidelines, I think that is who they are, who have now given ruling that Influencers – a new terminology for them that put up product pictures with a mention or product pictures, to state that they are the sponsors, promotors etc., or in partnership,” he wrote.
“Else it is becoming illegal. So several posts of mine have been given notices that the change should be done…else…ya..!! It’s a tough life ain’t it. And all the ‘biggies’ that are buying out the ‘biggies’ of social media give reasons for incentives, increases etc., on the numbers – for that is what brings them the commercial…,” he added.
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