For Creators, Celebrities and Social Media Influencers


TDS rule for social media Influencers 2022

Legislative reforms surrounding Influencer Marketing are gradually evolving in India. From Today, Social Media Influencers will have to deduct TDS @10% on freebies they receive from businesses for promotion, under Section 194R in the Income-tax Act, 1961. The Indian influencer marketing industry is valued at Rs. 900 crore and is expected to grow at a CAGR of 25 per cent to reach Rs 2,200 crore by 2025. The social […]

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