Legislative reforms surrounding Influencer Marketing are gradually evolving in India. From Today, Social Media Influencers will have to deduct TDS @10% on freebies they receive from businesses for promotion, under Section 194R in the Income-tax Act, 1961. The Indian influencer marketing industry is valued at Rs. 900 crore and is expected to grow at a CAGR of 25 per cent to reach Rs 2,200 crore by 2025. The social […]
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