Expert Lawyers for Digital & Creator Economy
Understand the legal risks of brand collaborations and partnerships in India. Learn key differences, agreements, and how to protect your business legally. In today’s digital-first economy, brand collaborations and partnerships are more than just marketing strategies – they’re powerful tools for expanding reach, pooling resources, and increasing visibility. However, beneath the glitter of shared campaigns […]
Are verbal collaborations in influencer marketing legally safe in India? Explore the legal risks and why written contracts are essential for brands and creators. India’s influencer marketing industry is expected to cross ₹3,000 crore by 2025. While brands are increasing their digital ad budgets, a worrying number of these partnerships are built on informal understandings […]
Maximize your brand deals in India with top negotiation tips for influencers and Creators. Learn to price your content and close collaborations with confidence. In the booming world of influencer marketing, content creators and digital influencers in India have become powerhouses of brand value. But while creating quality content is key, knowing how to negotiate […]
Discover everything about Trademark Monetization in India – legal steps, licensing, assignments, and strategies to turn your trademark into revenue. In today’s dynamic business landscape, intellectual property, especially trademarks, has become a significant asset for brands. While most businesses focus on protecting their trademarks, relatively few explore their full potential through trademark monetization. This blog […]
