Understand the rules around sponsored content and endorsements in India. Learn the do’s and don’ts of sponsored content and endorsements to protect your brand and reputation. Stay compliant and avoid legal action. Don’t get caught in the pitfall of non-compliance. In India, the rules around sponsored content and endorsements are set out by the Advertising […]
Legal Implications of using Hashtags or tagging Brands
The legal implications of using hashtags or tagging brands in influencer posts can vary depending on the country and the specific circumstances. In general, influencers should be aware of the potential legal risks associated with their online content and take steps to protect themselves and their followers. What are the legal implications of using hashtags […]
Legal Compliance for Social Media Influencers
Legal Compliance for Social Media Influencers will be a top priority now after the new advertising guidelines by the Central Consumer Protection Authority (CCPA) came into force in June 2022. Social Media Influencers have to screen and check claims they make in ads or face legal consequences. An Advertising Standards Council of India (ASCI) report […]