What are the rules for UAE social media influencers?

Do you know the rules for UAE social media influencers? As social media influencers continue to gain popularity and influence in the United Arab Emirates (UAE), it is important for these individuals to understand and adhere to the rules and regulations set by the country’s authorities.

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Rules for UAE Social Media Influencers – Explained

First and foremost, all influencers in the UAE must register with the National Media Council (NMC) and obtain a license. This license is necessary for influencers to legally operate in the country and is subject to renewal on an annual basis.

In addition to obtaining a license, influencers in the UAE are subject to the country’s laws and regulations regarding advertising and promotion. This includes the need to clearly label sponsored content and disclose any relationships or partnerships with brands.

Influencers must ensure that their content is not in violation of UAE laws and values. This includes avoiding content that is offensive, inappropriate, or promotes illegal activities. It is also important for influencers to be transparent with their followers and disclose any sponsored content. This transparency helps maintain the trust and credibility of influencers, as well as protect their followers from being misled.

Dubai is an influencer hub for social media influencers in the Middle East. In 2018, the UAE’s National Media Council NMC) introduced a new electronic media regulatory regime that requires social media influencers to obtain an influencer license in the uae to operate influencer marketing activities.

Creators and Influencers must be licensed by NMC if they publish paid advertisements on their social media accounts. NMC regulates all media-related activities in the UAE. The cost of the influencer license is 15,000 Dirhams (approximately $4,000) for a period of one year, which may be renewed frequently.

Failure to obtain or renew social media influencer license may face penalties such as fines of up to AED 5,000, verbal or official warnings, and even closure of the social media accounts.

Any influencer or creator, promoting a product or service through online social media channels and receiving a fee or in-kind benefits for doing so, should hold an influencer license from the NMC before publishing any promotional content. Nationals of the UAE, locals, and foreigners must abide by the laws and regulations.

The content and advertisement on social media must meet the applicable advertising standards and guidelines issued by the NMC.

In conclusion, influencers in the UAE must follow the rules and regulations set by the NMC and adhere to the country’s laws and values. By doing so, influencers can continue to operate legally and ethically in the UAE, and maintain the trust and credibility of their followers.

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