Protect yourself as a social media influencer! Learn about Social media influencers’ intellectual property issues and avoid copyright infringement, trademark infringement, and right of publicity issues.
Social media influencers’ intellectual property issues
Influencers may face a number of intellectual property (IP) issues, such as copyright infringement, trademark infringement, and right of publicity issues.
Copyright infringement occurs when an influencer uses someone else’s copyrighted work without permission. This could happen if an influencer uses a copyrighted photo or video in one of their posts without obtaining a license from the copyright holder.
Trademark infringement occurs when an influencer uses a trademark that is identical or confusingly similar to a registered trademark without permission. This could happen if an influencer uses a brand’s logo or name in their posts without permission.
Right of publicity issues occur when an influencer uses someone else’s name, image, or likeness for commercial purposes without permission. This could happen if an influencer uses a celebrity’s name or image in a sponsored post without permission.
Influencers should be aware of these issues and take steps to ensure that they are not using someone else’s intellectual property without permission. They should also consult with an attorney if they have any questions or concerns.
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