Lawfluencers

Expert Lawyers for Digital & Creator Economy

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Key Red Flags to Watch Out For Before Collaborations

Discover the key red flags in collaborations and brand partnerships. Learn how to identify potential risks involving legal compliance, intellectual property rights, and more before entering any partnership Collaborations are powerful tools for expanding your brand, building new audiences, and fostering innovation. However, not all collaborations and brand partnerships are created equal, and failing to […]

OTT Regulations in India

OTT Regulations in India: A regulatory overview. Discover how the Regulation of OTT Platforms in India is reshaping the digital media landscape. Get the insights you need! The rise of OTT platforms has transformed the way people consume media, providing greater flexibility and convenience in accessing entertainment content. OTT has become increasingly popular due to […]

What is Acquired Distinctiveness in Trademark

Learn how “acquired distinctiveness” can transform a non-distinctive trademark into a recognizable brand. Discover the steps needed to prove it, key legal principles, and case laws in trademark registration. When applying for trademark registration, one of the primary concerns for the applicant is to ensure that the mark is distinctive enough to differentiate their goods or […]

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