AiMCO releases two guides for influencers and brands

The Australian Influencer Marketing Council (AiMCO) has published two guidelines documents outlining influencer marketing advertising requirements related to responsible alcohol advertising, in response to concerns received from regulators.

Regulatory bodies, including the Therapeutic Goods Administration (TGA), have issued guidance and warned creators and brands to ensure social media content complies with the legal framework.

The AiMCO guide:

– addresses the TGA Advertising Code with regard to influencer marketing;
– explains the difference between an endorsement and a testimonial (the latter unacceptable);
– guides influencers and creators on important content considerations regarding the TGA Advertising Code; and
– provides content scenarios to help clarify an endorsement versus a testimonial.

AiMCO is the foremost Australian industry body that brings together the expertise of a diverse collective of industry professionals, marketers and content creators who are committed to elevating influencer marketing best practice, campaign measurement and industry knowledge.

Read AiMCO Press Release:

[1] Therapeutic Goods Administration TGA –
[2] The Alcohol Beverages Advertising Code Scheme ABAC –


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Disclaimer: The information provided here is for educational purposes only and does not constitute legal advice or legal opinion. This information should not be relied upon to make any legal decisions and is not intended as an alternative to legal counsel. Legal advice should be sought according to your specific circumstances.

AiMCO releases two guides for influencers and brands
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