For Creators, Celebrities and Social Media Influencers

AiMCO Guidelines

AiMCO releases two Guides for influencers and brands

The Australian¬†Influencer Marketing Council (AiMCO) has published two guidelines documents outlining influencer marketing advertising requirements related to responsible alcohol advertising, in response to concerns received from regulators. Regulatory bodies, including the Therapeutic Goods Administration (TGA), have issued guidance and warned creators and brands to ensure social media content complies with the legal framework. The Australian […]

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