Impact of Influencer Marketing

For Creators, Celebrities and Social Media Influencers

Disadvantages of Influencer Marketing – Brands BEWARE

December 14, 2022Insight

There are several disadvantages of Influencer Marketing. It has its drawbacks that can be detrimental to a brand’s reputation and bottom line. However, influencer marketing has become a popular tool for brands to promote their products and services to a targeted audience. Influencer marketing is a popular strategy used by brands to promote their products […]

Impact of Influencer Marketing on Consumer Behaviour

December 14, 2022Insight

The impact of influencer marketing on consumer behaviour is significant. Research has shown that consumers are more likely to trust the recommendations of an influencer over traditional forms of advertising. This is because influencers are seen as more authentic and relatable than celebrities or brand representatives. Influencer marketing involves partnering with influencers who have a […]