For Creators, Celebrities and Social Media Influencers

Consumer Behaviour

Impact of Influencer Marketing on Consumer Behaviour

The impact of influencer marketing on consumer behaviour is significant. Research has shown that consumers are more likely to trust the recommendations of an influencer over traditional forms of advertising. This is because influencers are seen as more authentic and relatable than celebrities or brand representatives. Influencer marketing involves partnering with influencers who have a […]

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